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Is it time for your club to resurrect a Master Plan?

Anne Sciarrone - Tuesday, January 25, 2011

Having had firsthand experience bringing back from the dead and breathing new life into failed Master Plans I wanted to share a case study from Club and Resort Business on how a winning master plan can transform a club’s success.  Not every club can pull off an ice rink, but it is worth considering what other  family activities you could offer and how updating your facilities could bring them alive.

As you read the article look for these key lessons from Columbia Country Club’s Master Planning experience:

    • Educate your membership.  Help them to better understand how your club amenities need to stay ahead of how the club industry is changing and how facilities make it possible to add updated programs and services
    • After making a commitment to staying fresh, come up with a big picture solution of where to be in the future. 
    • And be sure to involve an architect that has a keen understanding of clubs and the process of obtaining member approval.

Find the Club and Resort Business article here.

And,  I don't know about you, but I can't wait to try the crab cluster recipe!


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